Privacy policy

Last updated: October 6, 2026

This Privacy Policy explains how MyLovingift, operated by ELITMA USA LLC (“MyLovingift,” “we,” “us,” or “our”), collects, uses, and shares your personal information when you visit or make a purchase from mylovingift.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we may automatically collect information about your device, including:

  • Web browser and device information
  • IP address
  • Time zone
  • Cookies and similar technologies stored on your device

As you browse the Site, we may also collect information about:

  • The pages and products you view
  • The websites or search terms that referred you to the Site
  • How you interact with the Site

We refer to this automatically collected information as “Device Information.”

When you place or attempt to place an order, we collect information such as:

  • Name
  • Billing and shipping addresses
  • Email address
  • Phone number
  • Products purchased and order details
  • Payment method and transaction details

Payments are processed by Shopify and/or the payment providers available at checkout. Full payment card details are handled by the relevant payment provider.

Because MyLovingift offers personalized products, we may also collect the names, dates, initials, messages, and other customization details you enter when placing an order.

We refer to the information collected for an order as “Order Information.” When we use the term “Personal Information,” we mean Device Information, Order Information, and personalization details.

COOKIES

We use cookies and similar technologies to operate the Site, remember your preferences and shopping cart, understand how visitors use the Site, and support marketing activities.

Depending on your settings, region, and the apps or services enabled on the Site, Shopify cookies may include:

  • _shopify_essential – Supports essential store functions, such as sessions and checkout
  • _tracking_consent – Stores cookie and tracking preferences where privacy settings apply
  • cart – Stores information about your shopping cart
  • _shopify_s – Helps identify a browser session
  • _shopify_y – Supports Shopify analytics
  • _shopify_marketing – Supports marketing features

Cookie names, purposes, and durations may vary. We may also use log files, pixels, tags, and web beacons to understand site activity and measure advertising performance. You can manage cookies through our cookie settings, where available, and through your browser settings. Blocking some cookies may affect Site functionality.

HOW WE USE YOUR PERSONAL INFORMATION

We use Order Information to:

  • Process payments and fulfill orders
  • Arrange shipping and delivery
  • Produce products using the customization details you submit
  • Send order confirmations and customer service messages
  • Communicate with you about your order
  • Screen orders for potential fraud or security risks
  • Send marketing communications where permitted and in line with your preferences

We use Device Information to:

  • Screen for fraud and security risks
  • Improve and optimize the Site
  • Understand how customers interact with the Site
  • Measure the performance of our Site and advertising

SHARING YOUR PERSONAL INFORMATION

We may share your Personal Information with service providers that help us operate the business, such as:

  • Shopify, which powers our e-commerce store
  • Payment processors, shipping providers, and order-fulfillment partners
  • Analytics providers, such as Google Analytics, where enabled
  • Marketing and SMS providers, where enabled

These providers may use your information only as needed to provide services to us, subject to their own privacy terms and applicable requirements.

We may also disclose information when necessary to comply with applicable law, respond to lawful requests, protect our rights, or help prevent fraud and security issues.

You can opt out of Google Analytics using Google’s browser add-on:
https://tools.google.com/dlpage/gaoptout

BEHAVIORAL ADVERTISING

We or our advertising partners may use information about your activity on the Site to show you advertising that may be relevant to your interests.

You can manage advertising preferences through the following services:

The availability and effect of these controls may depend on your location, browser, and the advertising services in use.

DO NOT TRACK & PRIVACY SIGNALS

Some browsers send “Do Not Track” signals. There is no single industry standard for responding to these signals, so our response may depend on applicable law and the privacy settings enabled for the Site.

Where required by applicable law and supported by our systems, we will process recognized privacy opt-out signals.

YOUR PRIVACY RIGHTS

Depending on where you live and which laws apply, you may have the right to:

  • Request access to your Personal Information
  • Request correction or deletion
  • Request a copy or transfer of your information
  • Object to or restrict certain processing
  • Opt out of certain targeted advertising or data sharing
  • Withdraw consent where processing is based on consent
  • Lodge a complaint with a relevant privacy regulator

To submit a request, contact us at support@mylovingift.com. We may need to verify your identity before responding.

Your information may be processed outside your country of residence, including in the United States and Canada, where our service providers operate.

DATA RETENTION

We retain Order Information for as long as necessary to fulfill orders, provide customer support, maintain business and tax records, resolve disputes, and meet legal obligations. You may contact us to request deletion of your information. Some information may need to be retained where required or permitted by law.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices, services, or legal requirements. We will update the “Last updated” date at the top of this page when changes are made.

CONTACT US

For questions about this Privacy Policy or our privacy practices, contact us at support@mylovingift.com.

SMS MARKETING POLICY

If you opt in to our SMS program, we and the messaging providers that help us operate the program may use your phone number and SMS consent information to send:

  • Order notifications
  • Abandoned cart reminders, where you have opted in
  • Promotional messages
  • Transactional messages
  • Review requests

We do not share your SMS opt-in consent with unrelated third parties. We may share the information needed to deliver and manage messages with SMS providers working on our behalf.

Our Site uses cookies to remember items added to your shopping cart, including items in an unfinished checkout. Where you have opted in to SMS messages, this information may be used to send a cart reminder.

You can opt out of marketing texts by following the instructions in the message.